About

Hello, I’m Colin Y.J. Chung.

Professionally, I am…

• Head of Copy Operations at Tried and True Media, a FB/YT ad agency with over $100M/yr ad spend, where I build SOPs, training, and manage a team of copywriters.
• The editor of Battlefield Briefs, a newsletter for Veteran Service Organizations, helping veterans avoid legal traps and get disability benefits.
• Co-founder of Plural Healthcare, an IOP mental health facility in St. Louis. We help people get back on their feet with advanced group therapy.

Based in the suburbs of Vancouver B.C., I’m a father of three monsters, I speak pop culture fluently, and sneak in moments whenever I can to write fiction.

As a Copywriter and Consultant

I’ve hired, trained, and written direct response copy for over 15 years in the nutraceutical, financial publishing, and creator space. Some of my clients include Agora Financial, Truegenics, Pineapple, Reboot Marketing, Weiss Research, Investing Daily, Mike Koenigs, Ava Jane Kitchens, Brian Tracy, and Jim Kwik. Funnels, VSLs, and webinars I’ve written (and consulted on) have driven an estimated $250 million total in direct sales.

Between 2014-2020, I was the primary coach for John Carlton’s Simple Writing System, a cohort-based copywriting course. I’ve trained hundreds of business owners, entrepreneurs, and freelancers how to write direct response copy. I’ve also recruited, built, and managed copy teams at six different companies. I’ve had titles like “Copy Chief”, “Copy Coach”, and “Director of Copy”.

I’m currently “Head of Copy Operations” at Tried and True Media.

Here’s what clients have said about me

• “Colin is one of the first people I think of when I need help with copywriting. I’ve been working with him for over a decade now.”
  - Jim Kwik
• “Thank you Colin for your brilliant strategic mind, your amazing writing skills, your caring heart.”
  - Christine Kloser
• “He brings tremendous raw talent to the game.”
  - John Carlton
• “I love this copy! [Project] has become our direct mail control! The ROI is nearly double that of the old control.”
  - Clayton Makepeace
• “Not only does his copy covert and make you money, Colin writes in your voice talking to your tribe so you create a real, authentic connection with your customers.”
  - Arielle Ford
• “Thanks again for this extraordinary bit of craftsmanship. You’re a master at what you do and I’m deeply appreciative of your generosity.”
  - Gary Goldstein
• “Within the first day I saw a huge jump in our conversion rate. In 4 months I made back my investment with him and now everything is pure profit. Colin is the best investment I’ve made”
  - Bob Grant
• “Colin’s support helped us build from nothing to a list of 32,000 in just two months.”
  - Ocean Robbins
• “You are always a brain worth tapping into.”
  - Brian Kurtz

Get Random Updates from Me

I write stuff to an email list at underpromised, irregular levels. You might get something one month, or nothing at all for long stretches of time. If you’d like to get these emails, you can sign up here.